Vision and mission statements are very vital part of your business success. When anyone reads through your vision and mission statements they will know what your business does, how you help people, where you’re going, and how you plan to get there. These statements are very important to every business but it is surprising why most businesses do not have them.

It is important to know what these statements are and what they stand for in your business.

The word vision relates to seeing and looking, so vision statements are about looking ahead. Your vision statement outlines your business goals and where you’re headed.

A vision statement communicates the improved future that we hope to create with our business and in our community. A vision statement identifies what your business would like to achieve or accomplish. A vision statement indicates who the organization is, what they do, and where they see themselves in the future. Your vision statement guides you and your employees to know where your business is headed and help you carry out actions that will get you there.

A vision statement can be one line long or made up of several paragraphs. Vision statement outlines the key objectives of your business and enables you and your employees to develop strategies towards achievement of your business goals. The statement helps everyone in your business to be on the same page and be more productive.

Vision statements are not cast on stones. They are dynamic and subject to change from time to time. This is usually in response to company growth which may cause goals and objectives to change. Even though vision statements may change they need not change too often. They should be written to last for a long term at least for a few years.

On the other hand, mission relates to doing, so mission statements are about your day-to-day operations. Your mission statement outlines the practical things you will do to achieve your vision statement.

A mission statement applies what the company is doing at present in its bid to achieve its vision. It communicates the reason and purpose for which the company exists, its essence and the difference it seeks to make in the world. Mission statements should inspire employees and other stakeholders. Mission statements are present-based statements designed to convey a sense of why the company exists to both members of the company and the external community.

Mission statements are important because they act as signposts to help keep us on course and direct us back if we ever stray from our goals and vision. Mission statements also outline the purpose or the objective of companies and they set a standard of what companies are trying to achieve.

A mission statement answers the question, “Why does my business exist?” while a vision statement answers the question, “Where do I see my business going?”

With the understanding of the place of vision and mission statements in our business, shouldn’t all pharmacy practices have their own vision and mission statements? Do you have your own vision and mission statement written?

Click here to learn how to craft vision and mission statements that make impact

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